How to Get Started with Real Estate Infographics (Plus 5 Free Infographic Builders!)

Every savvy real estate marketer knows visuals matter. Stunning photography or 360 video sells property. The same holds true with your content marketing. Marketer Jeff Bullas says content with images receive 94% more total views than text-only content. How to marry the information-dense real estate industry with visuals? Easy: real estate infographics.

Infographics are an excellent way of taking dense material or boring statistics and transforming that data into something visually engaging readers will consume and share. Infographics are shared and liked three times more than other types of visual content because they easily relate information.

Real estate infographic example
An example real estate infographic from Trulia.com

A real estate infographic can be time-consuming to make, but with the right planning can be generated in the same time frame as writing a blog from scratch. Make infographic building easy by:

  • Doing research to find your data points
  • Gathering the details you want to use and write them as they will appear
  • Organizing or grouping your information
  • Making a rough sketch of what the infographic’s data layout will look like. Remember title, data sections, and source space
  • Planning on creating multiple infographics? Come up with a design scheme that matches your branding.

Armed with the meat of your infographic ready to go, use a tool designed for creating infographics to speed up the process. Below are five free online-based infographic builders.

Venngage

Venngage starts with choosing a template. Users add charts, visuals, icons, and images to customize the graphic. Play with the fonts and colors to match your branding. Sign up for free.

Canva

Canva is a free graphic design service built for non-graphic artists that offers an infographic maker. Users can choose from Canva’s stock photography and graphics, which offers free and very low priced images, or can upload personalized artwork. Fonts, size, background, and colors are all customizable. For those using a set layout for each infographic, Canva allows for duplicating designs.

Piktochart

Piktochart updates its weekly library of professional templates. Import data, survey results, and images into the infographic. A collection of stock icons, graphics, and images is available. For a unique touch, embed a video. Social share the finished product on the web or get the HTML code to add to your website. It’s free to start with Piktochart.

Infogr.am

This free infographic builder has over 20 ready-to-go templates and over 35 charts and hundreds of location maps ready to go for its users. Turn the chart into an engaging animated GIF! Like other online infographic builders, users can adjust the colors and styles. Import the data from different sources. The premium paid plan option allows for collaboration, downloads, and customized sharing settings.

Easel.ly

When you load Easel.ly, you load directly onto the building platform. The free source has templates, visual themes, a drawing tool, and media upload. Easel.ly can be used to design posters and other visuals, too.


Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at casey@power10social.com

Four Tips for Facebook Real Estate Marketing

Facebook continues its social marketing dominances with billions of views every day. More adults use and check Facebook daily than any other platform. Whether you choose market real estate on Facebook through a personal or business page, generating new leads is always the goal. New updates to the Facebook user experience means your news won’t appear if someone hasn’t liked your page. How can you reach more customers using Facebook?

Market your Facebook Real Estate Page

If growing your Facebook page following is important to you, then it should be part of your marketing materials. Include your address on your business cards (now in a convenient @yourpage format) and flyers. Ask customers to like your page in e-blasts. Tell sellers you’re marketing their listing on Facebook–ask them to like the page and share with their network. Link to Facebook on your website and blog. Every post should have a social sharing icon.

Boost Your Posts

Have real estate content you’re especially eager to expose to a new audience? Facebook’s paid boosted post option is a great way to get your content in front of a wider range of potential customers. Use the settings to target your audience. This maximizes the result for pennies on the dollar. One of my clients generated four property leads for a one-week $15 boosted post thanks to specific targeted settings.

Use Audience Insights

Facebook offers a variety of metrics through their insights tab. Audience insights provides users with data on who’s engaged and what type of content they are engaging with. Feed the monster and give your people what they want. Pay attention to the days and times you receive the most traffic and schedule your posts accordingly.

We Like What We See

Every Facebook post should have a striking visual. That means an engaging photo, not just a generic logo found on a “free marketing images” web search. People respond best to photos of other people, to lifestyle imagery, and unstaged photography. Facebook’s slideshow and image gallery options are excellent for highlighting a listing an in engaging way. Videos usually receive higher responses than images, as long as they are high quality. Maximize your marketing efforts and share those videos and photos on Facebook!

Using Facebook for real estate marketing is a smart practice for any real estate professional. To gain the highest chance of generating new customers, be prepared to roll up the sleeves and work a little to reach your target audience.

7 Twitter Marketing Tips for Beginners

Don’t be afraid of the bird. Turn your Twitter account into a lead-generating brand-building machine with these easy tips.

Use the Right Hashtags

Depending on the content of your tweet, deploy hashtags to make it more searchable. This can range from a special hashtag generated for a conference you’re attending or something more generic like #CREtech for a subject area. Twitter pros can incorporate the hashtags into the tweet rather than tagging on as a list at the end.

Go VisualTwitter Tip

Twitter now has the option to attach photos and Twitter cards. Use it! Some studies show tweets with images received 150% more retweets than those without.

Hi, People!

Want to gain followers to attract an influencer’s attention? Use their handle! “I love the latest blog from @power10social” will get the user’s attention and likely earn a retweet, meaning you reappear in the Twitter feed and gain some influencer love. “Thank you” tweets work great, too. “Thank you @power10social for the amazing Open House today! Love this listing!” Bonus: add a listing photo.

Make Your Profile Complete

Smile for the camera! Your profile should be complete and professional from header to biographical info. It becomes more searchable and shows potential clients how to get in touch with you.

Promote Your Community

Real estate isn’t just about promoting housing. Showcase your community as you live it! Tweet photos of stunning views, festivals, favorite foodie haunts, and add all the right hashtags to show them some love.

Start Conversation

Twitter is a great tool for networking. Find clients or influencers and start the conversation. “Hey, @firstname, I love Gio’s Pizza, too! Did you see this? (Link to related article)”

Give Love to Get Love

The best way to expand your network and reach is by sharing other people’s content. That does not mean to avoid sharing your latest blog, listing, or product launch. Of course! Promote! But if you want others to promote your content, you must promote theirs by liking and retweeting.

Apply these Twitter user tips today and watch your content marketing start to grow!


Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at casey@power10social.com

Tips on Using Pinterest for Real Estate

Pinterest is an easy way to send traffic to your website. Designing thoughtful boards and pinning useful information help users continuously discover your content, making it “evergreen.” There are some things real estate agents need to do to maximize their Pinterest potential.

1) Visuals are King

People visit Pinterest to look at the pretty pictures. Every pin you design should have an attractive image or graphic. Text overlays are helpful, but be particular about what you write and how it looks. No bland charts, no generic stock photography, no text-heavy graphics. Think about that when blogging, too.

2) Know Why People Visit

Pinterest LogoWhat are people looking for when they visit Pinterest? Basically, this can be summed up in a few ways: people are searching for inspiration, to bookmark ideas, and to connect with others. Apply those categories to real estate. People hunting Pinterest could be looking at renovation ideas or interior decor for their home. Perhaps they’re hunting for local restaurants serving farm-to-table food. Maybe there is a certain business they are looking for in an area. Build boards with pins around what will attract an audience.

3) Maximize your Profile

Profiles should be laden with key phrases about your business and most importantly for real estate–your market and location! Adding where you operate helps pull you up in search results for your area. Visit the “Edit Profile” button to add options.

4) Like, Repin, and Comment

Get others’ attention by using Pinterest’s social functions. Comment on pins of customers, local businesses, partners, and local handouts. Type their Pinterest handle in the comment or repin. Do it regularly enough, and you’ll gain a lead’s attention.

5) Make Your Blog Pinterest-friendly

Make it easy for readers to pin your posts by adding a “Pin It” button to your website. You can also add a “follow” button. There’s a whole Pinterest guide on buttons and widgets that users can add to their website for better linking to Pinterest boards.  If your website host has a plugin to optimize for Pinterest, use it. Pinterest prefers vertical images at least 600px wide.

 


Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at casey@power10social.com

Seven Tips to Optimize your Blog for SEO

Search engine optimization. Three little words that confuse and mystify bloggers. With the bar for ranking always changing, understanding what steps to take to optimize your content for the highest organic reach can be frustrating. SEO isn’t as complicated as advice columns may make it seem. By deploying the following strategies, you can ensure the best chances of indexing well.

1. Write Quality Content

High-quality original content is the best step any blogger can take to sure the best ranking. Search engines are always prioritizing original content and finding ways to identify “clickbait,” or articles written just for the purpose of ranking well. In order to drive traffic to your blog, rely on original content. Think of what topics will help your readers or provide them with relevant industry information.

2. Deploy Keywords Strategically

The keywords you use should be incorporated into your content seamlessly. There are certain places to prioritize using them: in the blog title, in the first sentence, in subheads. If not the first sentence, use the keywords in the first paragraph. Incorporate the keywords smoothly throughout the piece including the concluding paragraph. Note: Don’t sacrifice a quality sentence or point just to add a keyword.

3. Use Sub-headers, Lists, and Bullets

Search engines add a boost for articles using sub-headers. Optimize your sub-headers by setting their style as “heading 2.”  Sub-headers are excellent for organizing your information into easy reading. Today’s readers tend to skim looking for relevant details and subheaders help them do that. Along the same vein, use numbered list and bullets where appropriate. List-type posts are especially popular with readers.

4. Quality ImagesOptimize your Blog for SEO

Using high quality images is just as important for SEO ranking. Set a featured image, and incorporate additional images depending on the blog’s length and material. Make sure the images add value to the material. Set the alt-tags to match the title or keywords for the content for an extra boost.

5. Text linking

Include links to other relevant content you’ve written inside your blog text. This strategy keeps traffic on your website and search engines index the links on a webpage. Link to sources you’re quoting to establish your credibility as an authority. Highlighting where your information comes from, especially if it is an authority like the local Realtor’s association, says you’ve done your research and pay attention to trends.

6. Optimize your Meta Data

Different blog hosts address this differently. On WordPress, you can download SEO optimizer plugins like Yoast to edit your header, slug, keywords, and more. Joomla has a Meta-data section for editing the same information. Your metadata should include your keywords as a tag, in the header, in the slug–wherever you can. If your blog allows, optimize the post’s URL using the essential keywords.

7. Make your blog mobile friendly

More readers are searching and consuming material on mobile devices. Make sure your blog posts display attractively on mobile devices with a responsive design. Using subheads helps optimize for mobile devices. Keep the blog a reasonable length for your readers.