Why You Need a Real Estate Blog

Over 90% of today’s homebuyers search online at some point in the process, and almost half start online. After scouting the market on aggregate sites, the next steps take buyers is searching for a realtor. How are they going to find you? Hint: “City” + “real estate agent.” Does your name pop up first? How about on the first page of search results?

The best way to optimize your search ranking is with a real estate blog. Websites with a blog drive more traffic than those without. Here’s why:

Search Engine Optimization

Real estate blogging manSearch engines are indexing your site assessing how often it is updated, what keywords appear most frequently, and how many pages the site has. Blogging delivers on all fronts: the tool builds quality content, uses keywords organically, and increases the number of pages.

Showcase Your Expertise

An online profile reads like a resume. Sure, it’s great to list personal accomplishments in the field, but it’s fair for buyers and sellers to be skeptical of what those special awards mean. Top-seller in 2015? Top Agent for your Agency? What does that really mean?
A blog allows real estate agents to express their depth of knowledge. Impress potential homebuyers with your understanding of local neighborhoods. Woo home sellers with your expertise in marketing tactics. A regularly updated blog is your second-best marketing tool, right after word-of-mouth referrals.

Increase Traffic Organically

Grow your web traffic using a blog. For this to work effectively, real estate agents must use a short-term and long-term strategy to maximize the effectiveness of a web blog. Short-term includes sharing the latest post with subscribers and across social media platforms. Long-term means writing quality content with attractive titles that search engines will index. Given enough time, a blog about the “Top 7 Pocket Neighborhoods” could be a top producer of organic traffic to your website.

Real estate blogging requires time and commitment, but over the long haul, the benefits are worth it. Stay persistent with your blogging.


Power 10 Social was started by real estate blogger Casey McKenna-Monroe to help busy professionals with their online marketing content. She writes for residential and commercial real estate ventures.

 

Welcome to Power 10 Social

Life is busy. Marketing is important. Social media is important. Blogging is important.

Real estate social mediaSure, you can export your virtual assistant services overseas to some super-cheap agency. But if there’s something missing, you need a Power 10.

Power 10 is from rowing. Ask any rower, and they’ll know exactly what it means. Power 5, 10, 15, 20: regardless of the number, it’s a moment in a workout or a race where the entire team gives 110% effort. That’s above the 100% already being left on the water. In a race situation, its intention is to give the boat an extra jump in speed forward towards the finish line. It can be the difference between first and second.

I started Power 10 Social with the intent of being that little something extra to help push the team forward. Writing is an art form, but it takes time. Luckily I have that time and the love of crafting words.

Blogging, too, is a particular style of writing. Quality, original content is important, as are the keywords you select and where you place them. The title you choose is critical for SEO. Blogging takes time. And not everyone can find the time to research topics, draft a blog using best practices, revise and upload. But I can.

But Power 10 Social isn’t just blogging. A comprehensive social media strategy using today’s changing tools is equally important. Each market and target audience requires different tools. A blog should be married with Facebook posts, Twitter promotions, and much more. You need to go to your audience. That’s where the true power lies.

Explore. And when you’re ready, take advantage of my experience in real estate blogging and virtual assistance for agents and rowing clubs.