Blog Writing for the Real Estate Luxury Market

A marketing company pushed hard for one of my clients to subscribe to their direct mailing templates. Unfortunately, the graphic design paired with themes like “10 Steps for a Quick Sale,” and “The Pitfalls of Overpricing,” didn’t match the $400k-plus customers my client represents. Audience dictates everything: tone, voice, vocabulary, and subject. Writing to the high-end home buyer is different from a young family-minded buyer. Even within the luxury market, your niche could dictate decisions on topics and advice. Consider this: what information would a foreign buyer want to know that probably wouldn’t interest a celebrity buyer? When blog writing for the real estate luxury market, remember:

  • Keep writing succinct. High-end buyers are busy professionals who don’t waste a second of their day. They know what they want. Keep the blog short and focused. Make the writing scannable by using subheads, numbered lists, and bullets. Consider bolding key points or adding a “key takeaway” section at the top of the blog.Luxury Real Estate
  • Maintain a professional voice. I was tempted to write “don’t dilly-dally” instead of “don’t waste a second” in the previous paragraph as a non-example of an appropriate tone. Picture one of your top clients when writing. Hear their voice and use it. Luxury buyers are educated. Your vocabulary should match their level, but not in a pretentious way that demonstrates your language skills. Cut the superfluous adjectives. Instead, be specific by using researched data.
  • Zero in on topics. Write to their needs. Luxury buyers are investors. They’re concerned about the economy, stock market trends, and mortgage rates. Others stay tuned to interior design trends and trendy zip codes. Again, think about your typical client personas and narrow your topics to match their interests.
  • Images match the brand. Your blog should have images, but avoid cheesy graphics and illustrations. It is possible to find professional stock photography that corresponds with your topic for free or at a very low cost.
  • User experience matches the brand. Beyond the blog, your entire website user interface should reflect the latest in intuitive web design. Most websites are viewed on mobile devices, so a responsive design is a must. Check how your blog appears on devices of all sizes. The look should appeal to high-end buyers while being easy to navigate and read.

As an agent representing discerning buyers, you know what they’re looking for in real estate. Trust your instincts when it comes to your real estate marketing content. Based on my recommendation, my clients opted to continue with their current streamlined template that highlighted their brokerage’s branding and delivered data-driven content perfect for their audience.

50 Real Estate Blog Topic Ideas

It happens to us all. The big white screen, a blinking cursor, and zero real estate blog topic ideas. Take a deep breath and don’t panic. Writer’s block happens to the most creative of minds. When you’re stuck on what real estate blog topic to write next, turn to this list for inspiration.

Community Themed

Best Things to Do in “City” This Summer

Top Winter Activities in “City”

# Best Private Schools in “City”

Top 8 Restaurants in “City”

Best Walkable Communities in “City”

The Best of (Farmer’s Markets, Art Fairs, Beaches, Parks, Places to Work, etc) in “City”

Community Events

real estate blog ideasRelocation Themed

Why You Should Move to “City”

6 Top Resources for Moving to “City”

5 Reasons Why “City” Is Great for Families

Top 8 Facts About “City”

What to Know Before Moving to “City”

What to Know About Property Taxes

Buying A Second Home

Moving with Pets in the Winter

Real Estate Market News

“City” real estate update

Trends in Real Estate for 2017

Local Market Versus National Market

Conference Round-Up

Celebrity Purchases/Sells

Latest Regulations Passed/Upcoming and What It Means to You

Mortgage Rate Updates

Real Estate Advice

Picking the Right Agent

Shopping for a Home Inspector

Understanding Your Real Estate Offer Contract

10 Ways to Boost Your Home’s Curb Appeal

Finding the Ideal Buying/Selling Experience

Preparing Your Home to Sell in # Easy Tips

How to Make Your Home Stand Out in “City”

Using Tech in Your Home Search

Why You Still Need a Realtor

What First Time Home Buyers Need to Know

The Ins and Outs of Buying Foreclosures

To Rent or To Buy?

List-Themed Posts

5 Best Properties for Families on the Market Right Now

8 Top Waterfront Condominiums in “City”

7 Most Expensive Homes in “City”

Most Expensive Homes Sold This Summer

# Top Home Builders in “City”

Top # Elementary Schools Near “Neighborhood”

Cheapest Properties on the Market Right Now

# Favorite Listings This Year

# Top Golfing Communities

Design Ideas

Incredible Pools in “Area”

Most Unique Homes in “Area”

Making Your Outdoor Living Space Shine

Renovating Your Kitchen

Local Interior Decor Trends for 2017

Top Design Features in “City”

Making Your Landscape More Green

Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at

4 Reasons to Hire a Real Estate Virtual Assistant

Working in real estate is not easy. The hours are strange, the interruptions to life frequent, and the stress real. The average home buyer and seller do not understand the background effort that goes into preparing, marketing, and closing a sale. Plus there are the other stresses of the job: staying on top of trends, taking part in continuing education, the brokerage meetings, handling marketing materials, sourcing leads, and much more. There’s a lot on a real estate agents plate.

Depending on your business, hiring a full-time or part-time assistant may not be possible. Maybe your agency shares an in-house assistant or has a marketing team, but they’re used by multiple people and are swamped. A virtual real estate assistant could be the answer. Hiring a real estate virtual assistant could help because:

1. Virtual Assistants Are Affordable

If you’re willing to work with the real estate virtual assistant that telecommutes or works online, you can get expert help at an affordable and adjustable rate. There’s no need to worry about health insurance or perks, just paid an hourly rate or flat fee for the services they provide. Keep in mind, you do get what you pay for, whether it’s $10 or $30.

2. Virtual assistants tackle the busy work

Virtual Assistant at workManaging social media is a full-time job, especially if you want it done right. You have to source material, create material, track trends, schedule postings, and respond to clients. That’s eating into valuable time and you can’t do it driving in the car or during contract negotiations. A virtual assistant can curate the content and schedule it for you. They can even generate targeted at campaigns on different properties based on your specifications. Writing a real estate blog is something that takes at minimum an hour. Outsourcing your blog is a great way of generating content without eating into your day.

3. Virtual assistants are flexible

Working real estate ebbs and flows. Rather than hire a full-time person and dream up busy work during the slow season, you can adjust a virtual assistant’s work schedule to reflect your actual needs. Just make sure to discuss it with them ahead of time. Let them know when the busiest speak time of year is and when they can expect less.

4. Virtual assistants make you more productive

Feeling bogged down? Virtual real estate assistants can free your time to focus on the tasks that are most critical in your industry. Virtual assistants can screen your email, confirm your appointments, book travel arrangements, conduct research, take care of some accounting, or manage any other projects you don’t want to handle. Anything that does not require their physical presence or a real estate license can be done to make your actual job easier.

Real estate virtual assistants exist to make an agent’s life easier to manage. What you need them for varies from person to person, but they are an invaluable tool to boost your productivity without breaking your budget.

Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at

[Infographic] Social Media Hashtags for Real Estate

Looking for a way to boost the social conversation on your social media networks? Hashtags are a great way to promote your high quality real estate content, whether a listing or a blog post! Check out this infographic for real estate social media hashtags to get started on Twitter or Instagram. Need more ideas? See 55 more real estate hashtags.

Social Media Hashtags for Real Estate

Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at

4 Real Estate Content Marketing Trends for 2017

Don’t freeze like a mannequin on past trends. New features are changing the way customers interact with your brand. It’s time to look to the future. Anticipate how you can incorporate these real estate content marketing trends into your 2017 strategy.

Go Live

If you’re not ready for your close-up, 2017 is the year to make it happen. In the last half of 2016, social media platforms unveiled live streaming one after another. Instagram, Facebook, Twitter, now all offer real time broadcasting video to their users. Facebook is staking its future on the power of video marketing.

Start incorporating live streaming into your real estate content marketing experience now. Schedule virtual open houses, host a live tour during an open house, highlight special events, interview clients or other industry influencers, and anything else you can think of that is relevant to your marketing efforts.

Virtual Reality

Yes, virtual reality is not the newest trend in the real estate industry. More residential and commercial listings use VR to appeal to high-end clients, meaning its use is not widespread yet. Expect virtual reality to become more affordable and start to filter down from the luxury market. By finding ways to offer virtual reality experiences for the average home buyer, your marketing could set itself apart from your competition.

More Social Media Marketing

Millennials will increasingly drive the real estate residential market. To reach them, real estate agents need to improve their social media game. Get creative in your efforts to market properties perfect for a first-time home buyer. Millennials rely heavily on online reviews, so ask your clients with positive experiences to leave feedback on your social networks. That includes Facebook and Google Plus.

Email Marketing Matters

Email did not die a slow lingering death. Users strategically using email marketing see higher return on investment and click-through rates they don’t social media advertising. Make sure your CRM is working effectively for you and start automating your email marketing program.

Jumping on the latest in real estate content marketing is a smart strategy to stay ahead of learning curve. Small steps now can generate big leads later down the road.

Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at