Get creative with your expertise! You don’t need to just write blogs. Different content types appeal to different audiences. Repurposing blogs into new content forms creates new avenues of reaching potential customers. And who doesn’t like expansion? Next time you’re not looking forward to clicking away at the keys, try these alternative content types to reinvent your real estate blog.
Produce engaging visual content with video, both pre-recorded or live. Added bonus: statistics show videos receive more content traffic than blogs. Practically every major social network supports video: Facebook, Twitter, Instagram, YouTube, Periscope, etc. Keep in mind some networks do restrict length. Plus, viewers prefer short and sweet to lengthy.
This content form has made one impressive comeback. Users like to stay informed while multitasking: driving in the car, making breakfast, doing chores. Make the most of your podcast. Conduct interviews with industry colleagues, offer customer advice, and other important tidbits. Check out these podcasting tips from Social Media Examiner.
Taking data-heavy blogs and transforming them into a mobile-friendly graphic encourages audience engagement. Infographics appeal to us because they’re visual, are quick to scan, and contain valuable nuggets of information. The best infographic content should be: evergreen, informative, and factual. Careful to keep the design streamlined, and remember to cite your sources. Check out one of our infographics, Social Media Hashtags for Real Estate, or how start building an infographic for free.
Turn your blog into a helpful, downloadable PDF that clients could take with them. For example, a house inspection tips blog could become a house inspection tips checklist. Visitors love free offers. It makes you seem more approachable. Free content says you are more interested in helping people and not viewing clients as a paycheck.
Have a series of related posts? Curate them into an e-book to offer website visitors. Ebooks serve as evergreen and unique content. Capture the downloader’s email address for your email list and keep serving them with exceptional content.
Looking for more ideas to reinvent your real estate blog? Talk to me at Power10Social about how we can help you craft real estate content.