When Real Estate Content Marketing Isn’t Your Priority

The truth is real estate blogging and social media management is hard.

As a service provider, I know why real estate professionals outsource content marketing to qualified copywriters like me. As a full-time human, life has demands: my toddler, my husband, the laundry mountain, dinner, the toddler (again), the bill collectors, my clients.

Each day I prioritize tasks and choices. Sometimes you’ll see I don’t publish content as regularly as I’d like. Most often, it’s because I’ve prioritized writing quality marketing materials for my real estate clients over writing the Power 10 Social blog.

Real estate professionals, you make similar choices. If you have to choose between writing a blog and discussing a client’s concern over some leasing terms…well, the choice is clear. Client first. It’s something we share in common.

While finding research on how much money real estate agents spend on marketing is pretty easy to find, how much time real estate agents spend is a bit tougher. Of course, time spent varies. Maybe your brokerage handles many of the tasks. Maybe you’re using an automated solution.

In commercial real estate, Buildout and theBrokerList publish an awesome annual report called the DNA of #CRE. Part of the survey covers marketing. Their 2017 survey found 80 percent of brokers at large firms have marketing support, but at small firms, 53 percent of brokers lack help. Brokerages of all sizes identified maximizing exposure of their greatest challenge.

I imagine some of these marketing struggles are shared with residential brokerages.

Content marketing is where you need help. Outsourcing real estate content marketing can be more affordable than you think and it will help you prioritize your clients without sacrificing the brand awareness building afforded by blogging and social media management.


Need help real estate blogging and managing your social media? Check out Power10Social.