Real Estate Writer
Your blog is your brand. How could you turn it over to someone else? How your real estate blog possibly be as good as without you writing your ideas? As someone who’s worked with macro and micro-managers, I can attest: you can outsource your real estate blog. The key is finding the right real estate writer to work with you. The right person might produce content good as you, if not better. Why? Real estate
Real estate blogging voice
To finish out my series on blog voice, I’ve picked some real estate professionals who exemplify writing with personality. Forget the plain-jane business-casual tone many bloggers adopt in the real estate industry. There’s nothing wrong with a conversational feel, but if you want to be distinct and memorable, zeroing in on that blog voice is key. See how these  real estate bloggers attracted a dedicated audience thanks to a strong voice. Duke Long This commercial
Unique Blogging Voice
I recently wrote about understanding blogging voice and how real estate bloggers can find theirs. During the process, an important question cropped up: why should you care about your blogging voice?  Is it really important to your real estate content marketing efforts? The Blogging Voice Challenge Take this challenge: read five of your competitor’s or service provider’s blogs. Include your brokerage’s blog. You don’t need to read the entire blogroll. Pick one or two articles
Future of Blogging
In the face of expanded video content, is blogging a dying medium?  I don’t think so. It may be a changing medium, but it’s not necessarily a dying one. The future of blogging for content marketers remains optimistic, even as we explore other content types. The Blog Types There are numerous blogging trends in the industry.  You have the microblogs: super short-form, less than 250 words with an abbreviated style. Running counter to these are
Understanding Your Blog Voice
I find one question often trips up new clients. In fact, most of the disconnect I see with first draft expectations boils down to an inaccurate understanding of voice. Whether writing it yourself or outsourcing to a team, you must have a clear understanding of your blog voice to create a cohesive brand. What is voice in writing? Voice is tricky. When we read, the words take on a personality. This “personality” is formed from
Time in blogging
Behind every word you’re reading is a thousand more you cannot see. That’s why many new blogs fail: as new writers get going they realize how time-consuming it is to run a blog. I call this “invisible time.” These minutes are the ones you, the creator, experience in crafting blog content, but the audience never considers. Dear reader, consider the work behind the code on this very page. Besides the words, work for just this

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