Tips on Using Pinterest for Real Estate

Pinterest is an easy way to send traffic to your website. Designing thoughtful boards and pinning useful information help users continuously discover your content, making it “evergreen.” There are some things real estate agents need to do to maximize their Pinterest potential.

1) Visuals are King

People visit Pinterest to look at the pretty pictures. Every pin you design should have an attractive image or graphic. Text overlays are helpful, but be particular about what you write and how it looks. No bland charts, no generic stock photography, no text-heavy graphics. Think about that when blogging, too.

2) Know Why People Visit

Pinterest LogoWhat are people looking for when they visit Pinterest? Basically, this can be summed up in a few ways: people are searching for inspiration, to bookmark ideas, and to connect with others. Apply those categories to real estate. People hunting Pinterest could be looking at renovation ideas or interior decor for their home. Perhaps they’re hunting for local restaurants serving farm-to-table food. Maybe there is a certain business they are looking for in an area. Build boards with pins around what will attract an audience.

3) Maximize your Profile

Profiles should be laden with key phrases about your business and most importantly for real estate–your market and location! Adding where you operate helps pull you up in search results for your area. Visit the “Edit Profile” button to add options.

4) Like, Repin, and Comment

Get others’ attention by using Pinterest’s social functions. Comment on pins of customers, local businesses, partners, and local handouts. Type their Pinterest handle in the comment or repin. Do it regularly enough, and you’ll gain a lead’s attention.

5) Make Your Blog Pinterest-friendly

Make it easy for readers to pin your posts by adding a “Pin It” button to your website. You can also add a “follow” button. There’s a whole Pinterest guide on buttons and widgets that users can add to their website for better linking to Pinterest boards.  If your website host has a plugin to optimize for Pinterest, use it. Pinterest prefers vertical images at least 600px wide.

 


Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at casey@power10social.com

Seven Tips to Optimize your Blog for SEO

Search engine optimization. Three little words that confuse and mystify bloggers. With the bar for ranking always changing, understanding what steps to take to optimize your content for the highest organic reach can be frustrating. SEO isn’t as complicated as advice columns may make it seem. By deploying the following strategies, you can ensure the best chances of indexing well.

1. Write Quality Content

High-quality original content is the best step any blogger can take to sure the best ranking. Search engines are always prioritizing original content and finding ways to identify “clickbait,” or articles written just for the purpose of ranking well. In order to drive traffic to your blog, rely on original content. Think of what topics will help your readers or provide them with relevant industry information.

2. Deploy Keywords Strategically

The keywords you use should be incorporated into your content seamlessly. There are certain places to prioritize using them: in the blog title, in the first sentence, in subheads. If not the first sentence, use the keywords in the first paragraph. Incorporate the keywords smoothly throughout the piece including the concluding paragraph. Note: Don’t sacrifice a quality sentence or point just to add a keyword.

3. Use Sub-headers, Lists, and Bullets

Search engines add a boost for articles using sub-headers. Optimize your sub-headers by setting their style as “heading 2.”  Sub-headers are excellent for organizing your information into easy reading. Today’s readers tend to skim looking for relevant details and subheaders help them do that. Along the same vein, use numbered list and bullets where appropriate. List-type posts are especially popular with readers.

4. Quality ImagesOptimize your Blog for SEO

Using high quality images is just as important for SEO ranking. Set a featured image, and incorporate additional images depending on the blog’s length and material. Make sure the images add value to the material. Set the alt-tags to match the title or keywords for the content for an extra boost.

5. Text linking

Include links to other relevant content you’ve written inside your blog text. This strategy keeps traffic on your website and search engines index the links on a webpage. Link to sources you’re quoting to establish your credibility as an authority. Highlighting where your information comes from, especially if it is an authority like the local Realtor’s association, says you’ve done your research and pay attention to trends.

6. Optimize your Meta Data

Different blog hosts address this differently. On WordPress, you can download SEO optimizer plugins like Yoast to edit your header, slug, keywords, and more. Joomla has a Meta-data section for editing the same information. Your metadata should include your keywords as a tag, in the header, in the slug–wherever you can. If your blog allows, optimize the post’s URL using the essential keywords.

7. Make your blog mobile friendly

More readers are searching and consuming material on mobile devices. Make sure your blog posts display attractively on mobile devices with a responsive design. Using subheads helps optimize for mobile devices. Keep the blog a reasonable length for your readers.

Four Tips for Facebook Marketing for Real Estate

More adults use and check Facebook daily than any other platform. The action takes place in the news feed, where the latest posts are available for users to scroll through. New updates to the Facebook user experience means your news won’t appear if someone hasn’t liked your business page. Keeping that in mind, how can you reach more customers using strategic Facebook marketing?

Market your Facebook Page

If growing your Facebook page following is important to you, then it should be part of your marketing materials. Include your address on your business cards (now in a convenient @yourpage format) and flyers. Ask customers to like your page in e-blasts. TFind us on Facebook buttonell sellers you’re marketing their listing on Facebook–ask them to like the page and share with the
ir network. Link to Facebook on your website and blog. Share your business posts on your personal page. 

Boost Your Posts

Have content you’re especially eager to get out there? Facebook’s paid boosted post option is a great way to get your content in front of a wider audience. Use the settings to target your audience for maximum result for pennies on the dollar. Facebook allows users to program different target audiences for the posts.

Use Audience Insights

Facebook offers a variety of metrics through their insights tab. Audience insights provides users with data on who’s engaged and what type of content they are engaging with. Feed the monster and give your people what they want. The insights can tell you when your posts are being viewed. 

We Like What We See

Every post on Facebook should have a striking visual. That means an engaging photo, not just a generic logo found on a “free marketing images” web search. People respond best to photos of other people, to lifestyle imagery, and unstaged photography. Facebook’s slideshow and image gallery options are excellent for highlighting a listing an in engaging way. Videos usually receive higher responses than images, as long as they are high quality. Experiment with using Facebook’s latest new feature: Canvas posts. These blend still photography, videos, and text. 

Keep in mind when optimizing Facebook that their recent changes mean smart content marketers will reserve some of their social budget for paid promotion. The ad manager makes it easy to target the funds to specific audiences for a higher return on investment.

Identifying Keywords for a Real Estate Blog

A real estate blog used correctly will drive lead generation and boost search engine ranking. If your blog isn’t doing that, something is off. One possible explanation is not using the right keywords.

The algorithms search engines use when indexing and ranking a website are always adjusting, but the emphasis on keywords remains consistent. Using the strategy chosen keywords for your real estate venture is essential to boost your page’s chances of a ranking high. How do you find the right ones?

Step 1: Brainstorming Keywords

Start your keyword identification with a master brainstorming session. Think of keywords as phrases. No one searches just “dog.” We search “Boykin Spaniels for sale” or “bouncing Boykin Spaniels” or “Boykin Spaniel breeders in Tennessee.”Real Estate Blog Tip

What would your target audience search for that would find you? Often this begins with a “city” or “neighborhood” + “real estate,” like “Los Angeles real estate.” Perhaps your target market is more specific, like “Naples vacation home,” “Boston student housing,” or “Denver luxury homes.” List them all, good or bad.

Now consider: what topics will draw readers into your website? This is especially important for blogging. Make a second list of what your target audience might read: “Top 5 Neighborhoods in Philadelphia,” “Tips for Condo Living,” or “First-Time Homebuyer Advice.” You’ll want to research these, too, for content ideas. Imagine discovering “best schools in Atlanta” is a top search term for your area–write a blog listing the schools!

Step 2: Search for Keywords

Now it’s time to research for real estate related keywords. Google Keywords Planner is a free Adwords tool that allows you to search multiple keywords lists or find search volume data and trends. Start finding new keywords by entering your product or service, landing page, and product category. Google has a real estate category that gets as specific as you need it. Once you’ve chosen your categories, the tool will show you a list of keyword ideas based on average monthly searches and competition.

Step 3: Test your Real Estate Keywords

Use the search volume data and trends option. Enter your brainstormed keywords or upload a .CSV file. Apply targeting to focus your research as appropriate. Now the planner tool will show you the ranges for search volumes. The Keywords Planner shows the average monthly searches and the competition amongst that keyword.

Google Keywords Searching for Keywords
Enter your top keywords into search volume and trends. Target based on your specifications.
Google Keywords Search Volume Data
See the average monthly searches and competition date for each keyword idea.

Step 4: Deciding What Keywords to Use

If you see thousands of people are searching “Dallas real estate,” you know competition for that keyword is fierce. That doesn’t necessarily mean to never use it, but perhaps to sprinkle it in with medium or low competition keywords. On the other hand, if the keyword “house listings” receives only 10-100 monthly searches, it’s probably best not to focus on using that keyword for the best results. If the results show that 5000 users a month are searching a phrase, and competition is low, that could be a great keyword to incorporate into your blog.

Step 5: How to use Keywords in Your Blog

Just knowing what keywords you would like to use isn’t enough. You need to use them naturally and coherently. Writing “the top real estate agent in Dallas is John Doe, Dallas’ top real estate agent,” is click-baiting search engines. They are catching on. That said, there are some techniques you can use with keywords to add a little extra fire to your blog’s SEO. Try to use the keywords in your title. Write your first sentence, or if not, in your first paragraph. Depending on the blog’s length, use the keyword naturally 2-4 more times, but be warned! Never sacrifice quality content to throw in keywords. Readers can tell. If it makes sense, use keywords in the subheading. And of course, keywords should be programmed into the blog’s metadata.

Armed with these steps, get the wheels turning and start identifying the right keywords for your real estate blog!


Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at casey@power10social.com

What Social Media Platform is Right for Real Estate?

Not all social media platforms are created equally. I recently had a client ask me to create a Pinterest account because at a seminar they heard it was popular with mothers. That may be true, but Pinterest is also primarily a shopping platform. That didn’t fit a teenage sports team.

Starting a social media account “just because” or since someone said “this is popular” is a waste of your time and energy. The platforms you use must match your business, be frequented by your target audience, and fit your personality. Let’s take a look at the unique characteristics of the most popular platforms and their audience demographics.

FacebookFacebook logo

Besides personal pages for sharing adorable cat videos and tasty recipes, Facebook allows business pages and a range of advertising options from boosting a post to designing a targeted ad. It’s a way to connect with your customers through a managed profile, gain testimonials, and more. The platform is always innovating and updating its options. Now real estate professionals can upload videos, create slideshows, start photo albums and find other visual ways to appeal to customers.

As of 2015, over 70 percent of the American adults using the Internet also use Facebook, a number that has remained relatively stable. Over three-quarters of online women use Facebook. Age wise, it is most popular amongst millennials, followed by the 30-49 bracket, and declining with each older set. Still, almost half of online baby boomers use Facebook. Pew Research Center.  The users are diverse socioeconomically, ethnically, and educationally. The long and short: Facebook is popular across all demographics.

Users are more likely to check Facebook daily.

TwitterTwitter Icon

Twitter has adapted from 120 characters to 120 characters adding images and video. It’s a method of commenting or quick sharing “highlights” of a person’s life, business, upcoming events, etc. Through its use of hashtags, users can find others with similar interests. It tracks trending real time conversations making it easy to add your two cents.


Once again, the 18-29 age bracket is busy as a bee when it comes to Twitter. Nearly 20% of the entire adult population is tweeting. It’s by far more likely used by urbanites than suburban or rural users. Twitter is not very popular with baby boomers, with roughly 6% using the platform. Its users to tend to have some college education or a college degree.

Interestingly, Twitter users check in less often than daily or weekly.

InstagramInstagram Icon

Visuals are key in the Instagram world. Think stunning photos and short videos. It is primarily a mobile service, although now users have an accessible web page to link to their site. Like Twitter, users add hashtags to make uploads more shareable. It’s best used in the moment. The profile does not allow for links to outside websites, but you can paste into the image description. It syncs with Facebook and other social networking platforms.

The key demographic with Instagram is young adults: over half of online users 18 to 29 use Instagram. Baby boomers make up the smallest percentage of users: 4%.  A high number of minority internet users are on Instagram: 47% of African Americans and 38% of Hispanics, compared to 21 % of white, non-hispanic. Instagram is more popular with women than men, and with urban and suburban users.

Over half of Instagram’s users check in daily.

YoutubeYoutube Logo

YouTube has a huge audience, reaching 81% of American Internet users. It is more popular with younger demographics, primarily 44 and younger, but it attracted 20 million visits from users 65 or older in 2015. While more men use Youtube than women, the divide between the two is small.

The key to advertising here is to understanding what viewers are watching. Beauty and lifestyle channels are popular with women while gaming channels are popular with men. Animal videos receive nearly equal viewership. I guess we’re all suckers for adorable pet videos.

Google+Google Plus Logo

Google+ is kind of like Facebook in the way you’re kind of like your second cousin. It has posting capabilities, sharing, ability to make “circles” a.k.a group of people, but unlike Facebook it leverages all of Google’s related services. You can share Youtube videos, maps, photos, docs–content sharing is a breeze. Its user’s posts become visible in google organic searches.

Uniquely, more men use Google+ than women. The majority of users are based in the United States. A quarter of its users are 25-34.  While it has many members, only about 21% are active on Google + as of 2015. Its users tend to be well-educated with college degrees and a background in technology industry.

PinterestPinterest Logo

The bulletin board of the Internet, Pinterest’s primary use is as a shopping tool. Users scour the Internet and “pin” things they like to boards they create. Later, they click on their pin to return to that website. Recipes, travel, fashion, and baby-related items are popular. Users can share or like other boards.

Pinterest’s primary users are women. Nearly a third of adults online used Pinterest, and those individuals are most likely to be under the age of 50. Growth is expected for this platform, and since Pew Research started tracking, its numbers have doubled.

It’s rare to have someone check Pinterest daily or weekly. Only about 17% of adults check in daily, with most of its use in sporadic bursts.

SnapchatSnapchat Logo

This newer platform is similar to Instagram in that is a photo and video-sharing app. Where Instagram allows filters, Snapchat users can add wacky facial expressions and stickers, like turning someone’s face into a dog. Another key feature: images aren’t saved on Snapchat. Once a receiver views it, it disappears after ten seconds. Even its user “stories” aren’t permanent and vanish after 24 hours.

Since Snapchat is newer, it is more challenging to find demographics. A 2014 report said that over 71 percent of its users were under the age of 25, the overwhelming majority were women, and its users incomes tended to be under $50,000 a year.

LinkedInLinked In Logo

LinkedIn serves as a professional hub. Users post their resumes that allow for easy discoverability by headhunters, make professional connections, join professional associations, and to showcase their industry knowledge.  

Its demographics match its purpose, with LinkedIn’s primary user having a college degree. A quarter of online adults have a LinkedIn account. It ranks higher amongst users 30-49 than in any other age demographic analyzed by Pew Research. Its users tend to be employed, living in a urban or suburban area, and making $50,000 a year or more. Gender and ethnic groups are nearly equally represented.

The majority of LinkedIn users don’t check in daily or weekly.

What Social Media Platform Should Real Estate Professionals Use?

The lesson here: choose your networks with care. As you can see, Snapchat isn’t recommended for any real estate professional because of its primary audience. Realize that you don’t have to jump on every single new trend or platform just because you’ve heard it’s growing. Some real estate professionals have tremendous success with Instagram; others fail. Look at your lifestyle, your business, and your target audience and use this data to hone in on what will work for you.