More adults use and check Facebook daily than any other platform. The action takes place in the news feed, where the latest posts are available for users to scroll through. New updates to the Facebook user experience means your news won’t appear if someone hasn’t liked your business page. Keeping that in mind, how can you reach more customers using strategic Facebook marketing?
Market your Facebook Page
If growing your Facebook page following is important to you, then it should be part of your marketing materials. Include your address on your business cards (now in a convenient @yourpage format) and flyers. Ask customers to like your page in e-blasts. Tell sellers you’re marketing their listing on Facebook–ask them to like the page and share with the
ir network. Link to Facebook on your website and blog. Share your business posts on your personal page.
Boost Your Posts
Have content you’re especially eager to get out there? Facebook’s paid boosted post option is a great way to get your content in front of a wider audience. Use the settings to target your audience for maximum result for pennies on the dollar. Facebook allows users to program different target audiences for the posts.
Use Audience Insights
Facebook offers a variety of metrics through their insights tab. Audience insights provides users with data on who’s engaged and what type of content they are engaging with. Feed the monster and give your people what they want. The insights can tell you when your posts are being viewed.
We Like What We See
Every post on Facebook should have a striking visual. That means an engaging photo, not just a generic logo found on a “free marketing images” web search. People respond best to photos of other people, to lifestyle imagery, and unstaged photography. Facebook’s slideshow and image gallery options are excellent for highlighting a listing an in engaging way. Videos usually receive higher responses than images, as long as they are high quality. Experiment with using Facebook’s latest new feature: Canvas posts. These blend still photography, videos, and text.
Keep in mind when optimizing Facebook that their recent changes mean smart content marketers will reserve some of their social budget for paid promotion. The ad manager makes it easy to target the funds to specific audiences for a higher return on investment.