Every savvy real estate marketer knows visuals matter. Stunning photography or 360 video sells property. The same holds true with your content marketing. Marketer Jeff Bullas says content with images receive 94% more total views than text-only content. How to marry the information-dense real estate industry with visuals? Easy: real estate infographics.
Infographics are an excellent way of taking dense material or boring statistics and transforming that data into something visually engaging readers will consume and share. Infographics are shared and liked three times more than other types of visual content because they easily relate information.
A real estate infographic can be time-consuming to make, but with the right planning can be generated in the same time frame as writing a blog from scratch. Make infographic building easy by:
- Doing research to find your data points
- Gathering the details you want to use and write them as they will appear
- Organizing or grouping your information
- Making a rough sketch of what the infographic’s data layout will look like. Remember title, data sections, and source space
- Planning on creating multiple infographics? Come up with a design scheme that matches your branding.
Armed with the meat of your infographic ready to go, use a tool designed for creating infographics to speed up the process. Below are five free online-based infographic builders.
Venngage starts with choosing a template. Users add charts, visuals, icons, and images to customize the graphic. Play with the fonts and colors to match your branding. Sign up for free.
Canva is a free graphic design service built for non-graphic artists that offers an infographic maker. Users can choose from Canva’s stock photography and graphics, which offers free and very low priced images, or can upload personalized artwork. Fonts, size, background, and colors are all customizable. For those using a set layout for each infographic, Canva allows for duplicating designs.
Piktochart updates its weekly library of professional templates. Import data, survey results, and images into the infographic. A collection of stock icons, graphics, and images is available. For a unique touch, embed a video. Social share the finished product on the web or get the HTML code to add to your website. It’s free to start with Piktochart.
This free infographic builder has over 20 ready-to-go templates and over 35 charts and hundreds of location maps ready to go for its users. Turn the chart into an engaging animated GIF! Like other online infographic builders, users can adjust the colors and styles. Import the data from different sources. The premium paid plan option allows for collaboration, downloads, and customized sharing settings.
When you load Easel.ly, you load directly onto the building platform. The free source has templates, visual themes, a drawing tool, and media upload. Easel.ly can be used to design posters and other visuals, too.
Casey McKenna-Monroe is an avid rowing fan with a passion for content writing. She works with real estate agents to create blogs, ebooks, marketing materials, and more. Contact at firstname.lastname@example.org
Also published on Medium.