ICYMI: 4 Must-Read Real Estate Stories of the Week September 3-8

New to Power10Social, our “In Case You Missed It Series,” will recap the most important real estate content published on the Internet this week. Published Saturdays, our hope is these stories will keep you informed and inspire you content for the upcoming week.

Without further ado, here’s our first picks:

1) VR and AR Ready to Go Mainstream?

You’d have to be hiding under a skyscraper to not be aware of advances to virtual reality. Businesses using AR and VR technologies say it’s exceeding expectations 82 percent of the time. The technology has a tremendous use case for the real estate industry, as we see in the numerous startups offering VR/AR solutions for marketing, planning, and maintenance. Read more: VR and AR Will Go Mainstream in 3 years.

2) Big Boxes Enter the E-Grocery Game.

Grocery storeHave you seen the commercials yet? We have, and it’s about time. Walmart and Target are entering the realm of e-grocery pickup. “Walmart expects its grocery delivery service to have the capacity to reach 40 percent of the U.S. population by the end of the year, while Target offers pick-up service at more than 800 stores,” writes CoStar’s Rob Smith. Read the full story.

3) Commercial Real Estate Activity is Slowing Down

Markets go up, markets go down. Right now, National Real Estate Investor’s experts are reporting CRE prices are flatlining. Multiple factors play a role, like the federal reserve’s interest rate hikes, cooling property prices, and changing demands. Of course, certain sub-niches continue performing well thanks to demand.  The full article’s research is well worth the read at NREI.

4) Industrial to Become Less Profitable?

Industrial real estate

Nationally, industrial real estate has been on a bull run for some time. Investors have been attracted to its potential for big returns. That could be changing, according to, “Industrial Cap Rates Will Continue to Compress, Brokerage Firms Predict.” The competition for industrial properties is resulting in more large-scale transactions. Even with the rent growth, the cap rate hit a new record low of 7.0 percent.

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