Real Estate Writer

Finding the Right Real Estate Writer

Your blog is your brand. How could you turn it over to someone else? How your real estate blog possibly be as good as without you writing your ideas?

As someone who’s worked with macro and micro-managers, I can attest: you can outsource your real estate blog. The key is finding the right real estate writer to work with you. The right person might produce content good as you, if not better. Why?

Real estate copywriters are:

  • Knowledgeable about the industry
  • Focus just on delivering quality content for you
  • Deliver content on time and consistently
  • Help generate new ideas

Tips for Finding the Best Real Estate Writer

The challenge is hiring the perfect fit for your blog and your management style. Before starting your copywriter or blogger hunt, consider drafting a profile of the ideal candidate. The perfect writer varies person to person. Characteristics to consider:

  • A writer knowledgeable in your area. Think residential, commercial, or the local market.
  • Someone with excellent research skills as they’ll be drafting data-backed and informative blogs.
  • A writer who can craft an amazing blog from just a few notes or a working title and link.
  • A blogger who adapts the content to your tone and audience.
  • A marketing-style writer who can sell through their copy.

In addition to thinking about the writer, come up with a game plan for your relationship. This will be based on your personality style. Hands-off bosses might want a writer to just go with it. Hands-on editors want more detail provided during the idea phase and more discussions over multiple revisions.

Ask yourself, “How much time will I have to support the writer?” In the beginning, naturally more contact is required to discuss the process and the work. After the relationship is established, how often to you expect to work with the copywriter? Daily, weekly, monthly, as needed?

Additional Real Estate Blogger Tips

If your real estate niche is extremely specific, say medical commercial real estate or real estate investing abroad, you might want a subject matter expert. That would save time training the writer in your industry content.

A final piece of advice: don’t be afraid to take a chance on someone. Many writers work remotely and have never visited your local market. That doesn’t mean with the right guidance they couldn’t craft compelling copy. The wealth of online information makes it easy to learn about neighborhoods, markets, and metropolitan areas. If you don’t want a full commitment right away, hire them for a test blog and see how it goes.

When you’re ready to find a winning real estate writer, numerous job panels and boards exist. Each has its disadvantages, as we’ll discuss in the future.


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