Search engine optimization. Three little words that confuse and mystify bloggers. With the bar for ranking always changing, understanding what steps to take to optimize your content for the highest organic reach can be frustrating. SEO isn’t as complicated as advice columns may make it seem. By deploying the following strategies, you can ensure the best chances of indexing well.
1. Write Quality Content
High-quality original content is the best step any blogger can take to sure the best ranking. Search engines are always prioritizing original content and finding ways to identify “clickbait,” or articles written just for the purpose of ranking well. In order to drive traffic to your blog, rely on original content. Think of what topics will help your readers or provide them with relevant industry information.
2. Deploy Keywords Strategically
The keywords you use should be incorporated into your content seamlessly. There are certain places to prioritize using them: in the blog title, in the first sentence, in subheads. If not the first sentence, use the keywords in the first paragraph. Incorporate the keywords smoothly throughout the piece including the concluding paragraph. Note: Don’t sacrifice a quality sentence or point just to add a keyword.
3. Use Sub-headers, Lists, and Bullets
Search engines add a boost for articles using sub-headers. Optimize your sub-headers by setting their style as “heading 2.” Sub-headers are excellent for organizing your information into easy reading. Today’s readers tend to skim looking for relevant details and subheaders help them do that. Along the same vein, use numbered list and bullets where appropriate. List-type posts are especially popular with readers.
4. Quality Images
Using high quality images is just as important for SEO ranking. Set a featured image, and incorporate additional images depending on the blog’s length and material. Make sure the images add value to the material. Set the alt-tags to match the title or keywords for the content for an extra boost.
5. Text linking
Include links to other relevant content you’ve written inside your blog text. This strategy keeps traffic on your website and search engines index the links on a webpage. Link to sources you’re quoting to establish your credibility as an authority. Highlighting where your information comes from, especially if it is an authority like the local Realtor’s association, says you’ve done your research and pay attention to trends.
6. Optimize your Meta Data
Different blog hosts address this differently. On WordPress, you can download SEO optimizer plugins like Yoast to edit your header, slug, keywords, and more. Joomla has a Meta-data section for editing the same information. Your metadata should include your keywords as a tag, in the header, in the slug–wherever you can. If your blog allows, optimize the post’s URL using the essential keywords.
7. Make your blog mobile friendly
More readers are searching and consuming material on mobile devices. Make sure your blog posts display attractively on mobile devices with a responsive design. Using subheads helps optimize for mobile devices. Keep the blog a reasonable length for your readers.