Personal or Business Instagram? What’s a Real Estate Agent to Do?

Instagram makes sense for a visual-driven industry like real estate. According to Sprout Social, around 71 percent of US businesses are using Instagram. Its astonishing growth rate means it has surpassed Twitter for marketing purposes, and leaves late adopters wondering what to do. Recently, a real estate agent asked if they should make a business Instagram or keep their personal Instagram. The answer boils down your intentions for the platform.

Benefits of Personal Instagram for Real Estate

Instagram is really an image-forward extension of Facebook. A personal Instagram page that shares quality material organically reaches others searching for similar content using hashtags. As a real estate agent, youInstagram Icon are your brand. Naturally, a personal Instagram is an extension of your brand. After all, a client isn’t just buying real estate, they’re buying you: your work ethic, experience, advice, etc. It makes sense to have a personal account that post images as you go about your day. 

Benefits of Business Instagram for Real Estate

What a personal Instagram account lacks is more detail, advertising, and metrics. An Instagram business profile allows for your brand to promote posts and see the analytics on your followers and posts. You’ll learn which content works and what isn’t engaging followers. Savvy social media marketers can use this data to build profiles of clients.

You’ll be able to link your website, create a professional-looking profile, and sync with your Facebook page. A business profile allows you to link your website to an Instagram story, a valuable feature when three-quarters of users take an action after seeing a post.

Drawbacks to a Personal Instagram

To summarize the differences, let’s consider the negatives of using a personal account for real estate marketing. Individuals don’t have access to analytics or advertising. That means no paid boosting listing posts on a personal Instagram. There’s no ‘contact’ button with Stories or on your page, meaning those newly discovered users don’t have an easy way to reach you. Finally, remember it’s a personal account. If you plan to exclusively use Instagram for real estate, great! If you’re mixing business with pleasure, curate carefully or create a different user account for family and friends photos.

Drawbacks to a Business Instagram

A business account requires a Facebook business page. This means you won’t be able to link your business Instagram to multiple Facebook profiles. No sharing between personal followers and business followers! You’ll additionally no longer be able to make posts private. You will be able to share posts directly from Instagram to your Facebook business page, but not your personal page or other owned pages.

Still confused about which option suits your real estate brand the best? Check out this handy Instagram account infographic that will determine which profile type will serve your needs.


Need help with your real estate social media marketing? Let’s chat!

ICYMI: 4 Must-Read Real Estate Stories of the Week September 3-8

New to Power10Social, our “In Case You Missed It Series,” will recap the most important real estate content published on the Internet this week. Published Saturdays, our hope is these stories will keep you informed and inspire you content for the upcoming week.

Without further ado, here’s our first picks:

1) VR and AR Ready to Go Mainstream?

You’d have to be hiding under a skyscraper to not be aware of advances to virtual reality. Businesses using AR and VR technologies say it’s exceeding expectations 82 percent of the time. The technology has a tremendous use case for the real estate industry, as we see in the numerous startups offering VR/AR solutions for marketing, planning, and maintenance. Read more: VR and AR Will Go Mainstream in 3 years.

2) Big Boxes Enter the E-Grocery Game.

Grocery storeHave you seen the commercials yet? We have, and it’s about time. Walmart and Target are entering the realm of e-grocery pickup. “Walmart expects its grocery delivery service to have the capacity to reach 40 percent of the U.S. population by the end of the year, while Target offers pick-up service at more than 800 stores,” writes CoStar’s Rob Smith. Read the full story.

3) Commercial Real Estate Activity is Slowing Down

Markets go up, markets go down. Right now, National Real Estate Investor’s experts are reporting CRE prices are flatlining. Multiple factors play a role, like the federal reserve’s interest rate hikes, cooling property prices, and changing demands. Of course, certain sub-niches continue performing well thanks to demand.  The full article’s research is well worth the read at NREI.

4) Industrial to Become Less Profitable?

Industrial real estate

Nationally, industrial real estate has been on a bull run for some time. Investors have been attracted to its potential for big returns. That could be changing, according to, “Industrial Cap Rates Will Continue to Compress, Brokerage Firms Predict.” The competition for industrial properties is resulting in more large-scale transactions. Even with the rent growth, the cap rate hit a new record low of 7.0 percent.